Our Edge

In the World of Import Foods and Food Exports

This brings us to AgriVogue’s edge, which lies in our value chain of activities that allows our clients to take a fashion-conscious approach for introducing agricultural and food products in order to resonate with the lifestyle and trends of the target-market group. Our coveted skill in reading the cultural similarities and differences, as well as the meshing of cultural boundaries is our competitive advantage.

AgriVogue’s competitiveness is rooted in its ability to understand the idiosyncrasies of the Canadian, American, and South Korean cultures. This is how we fulfill our clients’ needs and wants, identify business opportunities, and help fortify their enterprises.

Agriculture Trade & Vogue?

Because AgriVogue is devoted to cross-border trade of agri-food products, and because it is a creative entity emphasizing the importance of touching the lifestyles of consumer groups, no term other than "vogue" could better express our mission.

The significance resides in the history of the word. The American Heritage Dictionary of the English Language (fourth edition) recites it as follows: “the Indo-European root of vogue is *wegh-, meaning ‘to go, transport in a vehicle.’ Other forms derived from this root was the Germanic stem *w ga-, ‘water in motion.’ From this stem came the Old Low German verb wog n, meaning ‘to sway, rock.’ This verb passed into Old French as vogeur, which meant ‘to sail, row.’ The Old French word yielded the noun vogue, which probably literally meant ‘a rowing,’ and so by extension ‘a course,’ and figuratively ‘reputation’ and later ‘reputation of fashionable things’ or ‘prevailing fashion.’ The French, who have given us many fashionable things, passed this noun on as well, it being first recorded in English in 1571.”

We can say that the history of the word "vogue" lives in AgriVogue as our mission involves the transport and movement of ideas and goods across waters, while touting the culinary fashion and lifestyle trends of the day.